Strategy & Marketing
We collaborate with clients helping them to respond to opportunity and change by creating successful strategies, and marketing propositions, developing new services and programmes, and making important decisions about what to focus on, how to innovate and grow sustainably.
We understand that successful strategies involve considering many different parts of an organisation from programming to finance, from development to marketing. KoKo considers how each functional area needs to be involved, and takes into account an organisation’s 250-351 individual culture and rhythm, its capabilities, assets and relationships.
Futures research – Trends analysis; Market modelling; Scenario planning; Positioning research using benchmark frameworks related to process, impact and performance.
Vision and strategy – We help our clients to develop effective responses and business plans – new revenue models, targeting new customers/participant groups, or deepening/changing how users interact with the organisation.
Marketing – Marketing effectiveness audits; Strategy; Proposition/programme development; Brand and identity; Segmentation and targeting; Audience A30-327 life cycle management; Audience experience, Digital marketing, including website development; PR; Pricing; Graphic design; Print.