Google Market Research (2013)
We were asked by Athenic to deliver a market research project for Google UK. using a combination of desk research, internal interview and client interviews, we evaluated the sale proposition and customer service associated with Google’s advertising products. Our findings were presented to the sales directorate for EMEA.
“Athenic asked Nikki to lead in delivering a market research project for Google UK during 2013. I was impressed with the way that she quickly built up a strong relationships with Google, getting rapidly up to speed with the online advertising market. She delivered some great work, including interviews with various leading digital publishers including News International, Virgin Media and BSkyB. The final presentation managed to combine very useful insight alongside clear, highly commercial, actionable recommendations. Google were very positive about the depth and quality of the project.” Angus Mitchell, Owner of Athenic.